Watercolour painting of a lake with a leafy branch overhead

Brand films and websites for small businesses.

I edit the film from footage you already have, then build the site it lives on.

Selected work

AROUND

Storefront for a UK motocross apparel brand, built on their own product catalogue.

Axiome

Archive site for a streetwear label I co-founded. Every drop page runs its own animated scene.

The Agency Worldwide

Rebuild for a life sciences executive search firm. In progress.

Watercolour ribbon of blue and ochre paint smeared across paper like a motion trail

What the studio makes

Your experience, created by you.

Watercolour waterfall pouring from tall cliffs into a blue pool

Films

Films

coming soon

We’re still working on the films. They open here when they’re ready.

Watercolour of a hand-drawn city plan becoming a riverside city

Sites

Sites

The same person designs and builds it, so nothing gets lost between a mockup and the live page.

The same person designs and builds it, so nothing gets lost between a mockup and the live page.

Watercolour of a lone tree beside still water, leaves drifting onto ripples
Watercolour of a lone tree beside still water, leaves drifting onto ripples
Appel Studios crest, a watercolour leaf wreath around the word APPEL

About

I’m Eli Appelbaum, and Appel Studios is me. I study management at the University of Florida. The small businesses around me had good products and weak ways of showing them, so I started making the films and the sites myself. I edit from footage the business already has. I design and code the site. Before I call anything finished, I check it against a real number, a habit I picked up trading futures. That’s the whole studio.