Appel Studios

Appel Studios, Gainesville, Florida

A good product should not lose because nobody can see it.

So I build the website and cut the hype video that show yours, and I test both on a phone first.

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About

I’m Eli Appelbaum.

I started Appel Studios for owners who make something worth buying and still lose to the louder business down the street.

Your customers already know why they come back. I find that reason, then build the website and cut the hype video around it.

The spotlight stays on you and the people you serve. You work with one person from the first call to the live site, with no agency and no account manager in between.

Before I hand anything over, I test it on a phone and on a slow connection. I check it against a real number before I call it finished. It’s a habit from trading futures.

I run Appel Studios while I study management at the University of Florida.

Worlds

Built in Three.js, playable in the browser

World

The island

A drivable island with seven exhibits of studio work, a boat rental, a pirate map and a door that only opens with the right code.

Drive the island

World, 422 physics bodies at 60 fps

Bronco Park

A first-generation Ford Bronco built to its real 92-inch wheelbase, in a park with swings, a halfpipe and a bowling lane.

Drive the Bronco

Sites

Live and in use

aroundclothing.co.uk

AROUND

A UK motocross apparel brand wanted its whole range in one place. I built the storefront on their own product catalogue.

Visit the site

axiomearchive.com

Axiome

Archive site for a streetwear label I co-founded. Every drop page runs its own animated scene.

Visit the site

A website, and a hype video to launch it.

The website
Designed and coded by me, then put on your domain. It is built for phones first, and you own every file.
The hype video
A short, hard-hitting edit cut to the beat of the track, with sound design on every hit. Made for a launch, an event or your social accounts.
How it starts
A call about what you sell and who buys it. We agree on the price and the date before I start, and you see a working draft before anything goes live.

Contact

Tell me what you’re working on.

Or write directly to create@appelstudios.com

APPEL