Brand films and websites for small businesses.
I edit the film from footage you already have, then build the site it lives on.
Selected work
AROUND
Storefront for a UK motocross apparel brand, built on their own product catalogue.
Axiome
Archive site for a streetwear label I co-founded. Every drop page runs its own animated scene.
The Agency Worldwide
Rebuild for a life sciences executive search firm. In progress.
What the studio makes
Your experience, created by you.
I edit. I don’t shoot. Send me what’s already on your phone and your feed, and I cut it into something people finish watching.
The same person designs and builds it, so nothing gets lost between a mockup and the live page.
About
I’m Eli Appelbaum, and Appel Studios is me. I study management at the University of Florida. The small businesses around me had good products and weak ways of showing them, so I started making the films and the sites myself. I edit from footage the business already has. I design and code the site. Before I call anything finished, I check it against a real number, a habit I picked up trading futures. That’s the whole studio.