A good product should not lose because nobody can see it.

We started Appel Studios for owners who make something worth buying and still lose to the louder business down the street.

We take on work we care about and spend our hours on the parts we can move. We can’t control the algorithm or what the shop next door spends on ads. We can control whether your site loads fast on a phone and says the true thing about what you sell.

Your customers already know why they come back. We find that reason, then build the website and cut the hype video around it. Eli is on your first call, your draft review and your launch day. Josh is with you from onboarding on.

Before we hand anything over, we test it on a phone and on a slow connection, and we check it against a real number before we call it finished.

The team

Eli Appelbaum

Founder. Runs your first call and builds your site.

Joshua Wiener

Partnerships and brand. Your contact from onboarding on, and long after launch.

Connor Shamp

Sales for home services. Often the first person you hear from.